Over the last decade, digital marketing for Ecommerce has evolved from a simple, single-celled organism to a beautiful, thriving, intelligent being. Once upon a time, you could choose a basic keyword like “sneakers,” add it to the right places on your website, then effortlessly appear in Google’s top results. Online sales generation was basic. Now, brands need a creative edge to stay ahead of their competition and make their Ecommerce digital marketing campaigns stand out. Sometimes we need to see the tactics other brands implement to get the creative juices flowing. These are some of the most successful campaigns in digital marketing along with recommended tools that might help you replicate their success. If you plan on implementing any Ecommerce digital marketing campaigns like the Virtual Vintner this year, you can outsource some of the work and/ or you can leverage online tools to make implementation easier.